Bank of America
Where a city block becomes the world's most watched stadium.
Tool Experience builds the thing worth talking about.
Then we shape how it's shared.
Sometimes it's an earned stunt. Other times it's a fully designed flagship activation.
We fuse experience design, event production, and creative technology to turn moments into emotion, memory, and attention that sticks.
We've picked up some of the shiniest trophies on the biggest stages — but our clients hire us for the work, not the hardware.
Coca-Cola 'Piece of Magic' · Coca-Cola / Grey Istanbul
We turned World Cup match data into10,000 unique NFTs
2022 CPG · Sports · Entertainment
Coca-Colaneededaculturallyresonant,tech-forwardwaytocelebrateFIFAWorldCupQatar2022™anddeliveranewkindofdigitalmemorabiliatofootballfansglobally.
The 2022 FIFA World Cup was the first to leverage Web3 technology, making it a defining moment for blockchain-based fan engagement at the sport's highest stage.
Everymatchtellsastorynooneelsecantell—auniqueheatsignatureofthegame'stension,movement,andglory.Fanscouldownapermanent,one-of-a-kindvisualrecordofthatstory.
Real in-game heatmaps — attacks, tackles, winning goals — became the generative paintbrush for a new form of football memorabilia.
Fans registered on Coca-Cola's Fanzone page.
They clicked the NFT banner to enter for a chance to win a 'Piece of Magic' NFT.
They signed up for a Crypto.com NFT platform account to receive and hold their NFT.
Each NFT they owned was a generative artwork uniquely derived from real player tracking data from a specific World Cup match.
unique NFTs generated from real match tracking data
FIFA World Cup Qatar 2022™ was the first World Cup to leverage Web3 technology, per Crypto.com CMO Steven Kalifowitz.
Visionary digital artist and Tool Experience Director GMUNK led the creative vision for the NFT collection.
Tool Belgium provided the creative technology execution underpinning the generative NFT system.
NFTs were made available to football fans globally via the Crypto.com NFT platform and Coca-Cola's Fanzone registration.
Crypto.com published a press release on December 5, 2022 covering the collaboration.
Tool demonstrated the ability to fuse live sports data, generative art direction, and blockchain distribution into a single coherent fan product — delivering a credible Web3 activation at the scale and visibility of the World Cup.
Infiniti QX50: Japanese Born · Infiniti / Crispin Porter Bogusky
We turned the QX50 itself into a canvas forJapanese projection mapping
2018 Automotive
The 2018 Concours d'Elegance — a prestigious automotive gathering where design and craft are the currency of credibility.
Treatthecaritselfasalivingcanvas:letJapanese-inspiredimagerywashovertheQX50'ssurfacessotheculturalrootsofitsdesignbecomesomethingyoucanseeandfeel.
The car's design heritage became the spectacle — using projection mapping to make Infiniti's Japanese DNA visible.
Attended Infiniti's installation at the 2018 Concours d'Elegance
Experienced GMUNK-conceived Japanese-inspired imagery projected directly onto the Infiniti QX50
Visual concept and direction by GMUNK, one of the most recognized motion and projection directors in the industry.
Debuted at the 2018 Concours d'Elegance, a premier automotive design and culture showcase.
Awards
- 2,018 FWA Awards: FWA of the Day — Winner
It proved Tool and GMUNK can transform a single physical object into a cinematic statement — fusing brand storytelling, projection technology, and cultural specificity into one installation that earned formal industry recognition.
Verizon 5G Stadium · Verizon / Momentum Worldwide
We synced 50 live 5G phones to a dome
2020 Telecom · Sports · Entertainment
Verizonneededavisceral,tangibledemonstrationof5G'sreal-worldNFLcapabilities—notaspecsheet,butalivedexperiencethatmadethetechnology'spromiseundeniabletofansatSuperBowlLIV.
Super Bowl LIV in Miami served as the platform, with Verizon positioning 5G as the technology set to transform how fans experience professional football.
Putthefutureofthesportinsideeveryfan'shand—letthemfeel5Gratherthanbetoldaboutit,bymakingtheirphoneanactive,synchronizedlayerofthestadiumexperienceunfoldingabovethem.
To prove 5G's impact on the NFL, we built a dome experience where projected stadium content and fifty live 5G devices operated as a single, synchronized system.
Entered a dome structure at Bayfront Park, Miami and took a seat — each fitted with a 5G phone.
Watched dome-projected content shot in 8K at Hard Rock Stadium, including drone footage descending into the stadium and camera-on-Techno-crane gameplay footage.
Followed cues from the dome projection and voiceover to pick up their phone at designated interaction windows throughout the experience.
Used AR wayfinding and live player stats overlaid on the real dome surface via their device.
Switched to multi-camera viewing angles to choose their own perspective on live gameplay.
Engaged with 3D volumetric replays — a fully interactive view of key plays — directly on their device.
Deployed at Bayfront Park, Miami during Super Bowl LIV week
Fifty phones synced to dome content via custom LTC + web socket architecture, with per-seat AR positioning
Shot on RED Monstro with Entinya HAL 250 — drone rig and Techno-crane used for immersive stadium footage
Built from scratch to function in low light, on a warped moving surface — prototyped across multiple 3DOF/6DOF approaches before arriving at compass + 3DOF + CAD seat-mapping solution
Covered by CNET, Digital Trends, Fox Business, Fierce Wireless, Reel 360, and Event Marketer
Awards
- 2,020 Event Marketer Ex Awards — Best Use of Technology & Social Media
This project demonstrates Tool's ability to architect and execute a full-stack experiential system — original high-frame-rate capture, real-time VFX pipeline, and a custom multi-device synchronization framework — all converging into a single seamless audience experience. The AR tracking solution, developed under unusually hostile conditions (low light, curved surface, moving projection), required original prototyping and a bespoke technical architecture. It is a proof point for Tool's capacity to own both the creative and engineering layers of large-scale brand technology activations.
Bath & Body Works – The Scented Billboard · Bath & Body Works
We made a holiday window displayyou could smell from the sidewalk
Retail · CPG
Inacitydensewithelaborateholidaywindowdisplays,Bath&BodyWorksneededtocutthroughthevisualnoiseandcreateanexperienceonlyafragrancebrandcouldown.
The New York City holiday window season — a long-standing retail tradition — provided the backdrop, inviting the brand to redefine what a storefront display could do.
Whatifaholidaywindowcouldreachoutandtouchyou—notwithlightorsound,butwithscent?Passersbywouldn'tjustseethedisplay;they'dsmellit.
By synchronizing digital animation with real fragrance diffusion, Tool turned a storefront window into a first-of-its-kind multi-sensory billboard.
Walked past the storefront on a busy NYC sidewalk during the holiday season.
Were surprised as real aromas — from Fresh Balsam to Cookie Butter Truffle — wafted toward them from the window.
Encountered messaging, visuals, and scents that shifted based on time of day, weather, and key holiday moments.
Experienced each of seven Bath & Body Works products brought to life simultaneously through synchronized animation and fragrance.
Described as a first-of-its-kind holiday window display combining dynamic digital visuals with real scent diffusion.
Each of Bath & Body Works' seven featured iconic products was individually brought to life with synchronized visuals and real aromas.
Scents, visuals, and messaging adapted dynamically to time of day, weather, and key holiday moments.
Precisely calibrated fans projected aromas onto a busy NYC sidewalk while maintaining a clean, unobtrusive installation.
The Scented Billboard proves Tool can engineer entirely new sensory formats — building the custom hardware, software, and content systems to make them work in a live, unpredictable urban environment. It's a demonstration that experiential can own a sense no other medium touches.